I have chosen to deconstruct this billboard. It is a advertisement of Calvin Klein (swimwear). I have chosen to deconstruct this particular advertisement because when its time for me to create my own billboard i would like to create something like this one. I like how the genre of it is fashion.
I like the simplicity of it. How the image is on the right hand side and the writing is on the left. The white background connotes freshness and purity, which I believe actually contrasts with the image as the both the male and female models are stripped down the their underwear which doesn't particularly hint freshness or purity. I also like the way in which the models have been positioned; the black swimwear against the white bedding, this makes it stand out and its much more eye-catching.
The font and color of the text is very plain, but somehow still manages to stand out, I think this is because there is nothing that really distracts the audience from looking at the text apart from the image and also because Calvin Klein is a well known brand and is recognized all over the world.
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